Chrissy Teigen and Target Collaborate on a New Cookware Collection

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Target officially announced yesterday that it teamed up with model, Twitter queen and cookbook author Chrissy Teigen for a signature cookware collection featuring items that Teigen personally uses to prepare meals.

Set to be released September 30, the collection comprises of over 40 items ranging from $4 for drinkware to $140 for a 12-piece cookware set. Target will also release an exclusive edition of the Teigen’s second cookbook, Cravings: Hungry for More, which will include exclusive snack recipes and will be available in stores and online September 18.

This isn’t Teigen’s first time working with Target. Mark Tritton, Target’s executive vice president and chief merchandising officer, said the company’s relationship with the Cravings author goes way back, starting with her first modeling job at Target. No wonder their support was almost immediate!

“When we learned she was launching her own kitchen and tabletop line, we both knew it would be right at home at Target,” said Tritton in a press release. “We know our guests will be excited to see Chrissy branch out with the launch of her new collection, and we are thrilled to be the exclusive retailer for Cravings by Chrissy Teigen.”

In an interview with Target, Teigen said that she felt rather nervous about writing the first book, thinking that people might not appreciate the Thai food recipes that she grew up with. “I’ve always wanted people to love what they’ve cooked from my books,” she said. “Creating a collection was a natural extension of my passion for food, and I am so excited for everyone to be proud of and truly love their kitchen and tools.”

Get a sneak peek at the Cravings by Chrissy Teigen collection here.





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