Above: Royce Lingerie’s new Luella printed lace bra.
Wirefree bra experts Royce Lingerie have kick started 2019 by appointing two new directors. Richard and Francesca Fleming (son and daughter of founders Bob and Jane) have taken on the roles of Operations Director and Commercial Director respectively.
The Oxfordshire-based brand will continue to focus its efforts on developing and innovating the product range, investing more in digital marketing and ensuring that all aspects of the business are as sustainable as possible.
Above: Francesca Fleming.
Richard commented: “We’ve spent the last two years working hard to upgrade our systems and processes. Our warehouse has had a complete revamp and is now digitised, enabling us to get orders out for next day delivery. Last year also saw the launch of a brand-new website, which looks great and caters for both trade and direct orders.”
The non-wired lingerie is already sold across the UK and twelve export markets. With refined processes, new appointments in both marketing and design and a refreshed strategy and directorship, Royce is optimistic for the new year and is ready to hit the ground running.
Above: Richard Fleming.
Francesca said: “The trend for non-wired bras is here to stay and we’re very excited for 2019. Our design team puts so much work in to each and every bra and we’ve never been more confident about the quality, fit and comfort of our range.”
Above: Royce at CURVENEWYORK.
The balancing act of pushing the business forward, whilst holding onto the ethos the company has been based on for the past 28 years is no mean feat, as Richard explains:
“Our ambition is to be a renowned world leader in non-wired lingerie and in order to achieve this, we’ve had to implement some changes. At the same time, we’re eager to retain the values upon which the brand has been built: to carry forward a brand which is expert, fair, trustworthy, helpful and caring.”
This season the brand launches brand new printed lace set, Luella, as well as its best-selling style Maisie in coral.
Learn more about Rocye
Established in 1991, Royce Lingerie Limited is the UK’s only dedicated wirefree bra specialist for every woman to wear every day; for teens, for larger cup sizes; for women who have undergone surgery, and for pregnant women and nursing mothers. Royce’s styles are designed to be beautiful whilst offering excellent support. Royce Lingerie is available from hundreds of retail stockists in the UK and worldwide, as well as online. The company offers a choice of styles in a range of colours, prints and fabrics, in sizes from AAA cup right up to an L cup.