Google Arts & Culture has launched an expansive online exhibition dedicated to the history of Hindi cinema. The exhibit includes over 7,000 assets, 5,000 high-resolution images, and 1,500 videos, posters, and songs, providing an immersive journey through the industry’s illustrious history. The initiative, accessible for free, employs cutting-edge technology such as Google’s Augmented Reality and Street View.
The exhibit is a collaborative effort involving Google Arts & Culture and 21 cultural organisations, including the National Film Archive of India and Yash Raj Films. It was unveiled at the International Film Festival of India 2023’s Film Bazaar, with the Hon’ble Union Minister of Information and Broadcasting emphasizing the significance of films as a communal celebration of art. Additionally, the exhibit features exclusive video conversations with industry veterans Shabana Azmi and Karan Johar.
Google deploys AR, Street View to showcase Hindi cinema’s glorious legacy-videos, photos, songs – Detail Points
– Google Arts & Culture launches expansive online exhibition dedicated to Hindi cinema
– Includes over 120 expertly curated stories and more than 7,000 assets
– Uses cutting-edge technology like Google’s Augmented Reality and Street View
– Collaborative effort involving 21 cultural organizations and unveiled at the International Film Festival of India 2023’s Film Bazaar
– Sanjay Gupta, Country Head & Vice President, Google India, emphasizes YouTube’s commitment to democratizing storytelling
– Exhibition pays homage to India’s cinematic brilliance through virtual gallery space, 3D virtual Hall of Fame, and immersive experiences
– Augmented Reality allows users to project hand-painted posters onto walls with their smartphones
– Street view captures offer a 360-degree virtual tour of Mumbai’s iconic Art Deco theatres
– Exclusive video conversations with industry veterans Shabana Azmi and Karan Johar hosted by Anupama Chopra
– Interactive space dedicated to key aspects of the online exhibit at the week-long Film Bazaar at IFFI 2023
What is the Google Arts & Culture online exhibition about?
The Google Arts & Culture online exhibition chronicles the history of Hindi cinema and is the largest ever dedicated to the globally acclaimed film industry. It includes over 120 expertly curated stories and over 7,000 assets, encompassing approximately 5,000 high-resolution images and more than 1,500 videos, posters, and songs.
How can users access the Google Arts & Culture online exhibition?
The initiative is accessible for free on the Google Arts & Culture platform, utilizing cutting-edge technology, including Google’s Augmented Reality and Street View, to provide an immersive journey through the exhibition.
What does the exhibition entail?
It includes a virtual gallery space, 3D virtual Hall of Fame, and immersive experiences. Users can also project hand-painted posters onto walls with their smartphones using Augmented Reality, and explore a 360-degree virtual tour of Mumbai’s iconic Art Deco theatres through street view captures.
Who are some of the key collaborators in creating this exhibition?
The exhibition is a collaborative effort involving Google Arts & Culture and 21 cultural organizations such as the National Film Archive of India, The Museum of Art & Photography, and Yash Raj Films.
What special features does the online exhibit offer?
The online exhibit features exclusive video conversations with industry veterans Shabana Azmi and Karan Johar, as well as a specially-commissioned series with Film Companion. It also includes an interactive space dedicated to key aspects of the exhibition for attendees of the Film Bazaar at IFFI 2023 to explore.
