IKEA is ready to let those rupees roll in. The Swedish furniture giant just opened its first store in Hyderabad, ready to cater to the furniture and meatball needs of the world’s fastest growing middle class.
The store opened its doors on Thursday, drawing a huge crowd that reportedly caused a massive traffic jam in the HITEC City area of Hyderabad, where the store is located.
Inside the 400,000-square-foot store the scene nearly escalated into a stampede as people were allowed in. Video footage circulating on social media showing just how intense things became in the queue:
It seemed to be more peaceful inside the store, where people shared photos of some seriously delicious looking Indian IKEA food, such as biryani:
The Indian IKEA restaurant seats 1000 people and has a menu of local dishes and adapted IKEA stables such as Swedish köttbullar med potatismos (meatballs and mashed potatoes).
In Hyderabad, the meatballs are made with chicken rather than beef and pork to fit the Hindu diet.
You heard it here first: Scandi-Indian fusion cuisine is definitely going to become a thing.